Newsbroke

The award-winning Newsbroke is a fairly unbalanced political comedy show hosted by Francesca Fiorentini. In weekly episodes shot in the studios of AJ+, Francesca comedically skewers the powerful in hopes of creating a better world tomorrow.

I was a writer, producer, social media coordinator, and otherwise many-hat-wearer. Having gained a multidisciplinary skill set in the full process of content creation, I was ready and enthusiastic for the challenge.

Newsbrief:

Project Summary: Weekly, comedic, web-based video-essays similar to monologues on The Daily Show with Jon Stewart.

Deliverables:

  • 7-to-15-minute talking-head video shot in studio, weekly

  • Occasional bonus videos

  • Marketing materials

My Contribution: 

  • Comedy writing

  • Journalism

  • Content strategy

  • Producing

  • Script writing

  • Copywriting

  • UX writing

  • Audience development

  • Social media coordinating

  • Research

  • Thumbnail creation

Results:

  • Shortlisted for a national Primetime Emmy Award in the “Outstanding Short Form Variety Series” category

  • Audience grew from around 0 followers on Facebook Watch to 331,348 followers in less than one year.

  • Won a Society of Professional Journalists Award for “Outstanding Commentary Analysis”

  • +100% increase in click-through rate

  • +40% increase in audience retention

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Graphic Novel (Work in Progress)