Google Writing
The Google Help Center is where billions of frustrated people across the world go to figure out why their thing isn’t doing what it’s supposed to.
With empathy for user frustration, my articles guide people seamlessly to solutions, alleviate their stress, and set their day back on track.
TL;DR
Project Summary: Create and edit Google Pay Help section for problem solving, increased clarity, and user satisfaction.
Deliverables:
Google Pay Help Center articles
AI training
My Contribution:
AI writing
Technical writing
Editing
Research
UX writing
User analysis
You can read the full article here.
Results:
More internal accolades than any other team in Google’s content department
32.5% increase in user satisfaction
Reduced support tickets by 41.3%