Bulleit Whiskey (spec)
Bulleit Whiskey originates from a family recipe pioneered over 150 years ago. You can see history in the bottle’s frontier-style design, which inspires feelings of uncomplicated ease.
I wrote headlines and designed this speculative campaign, conceptually reframing modern stresses and foregrounding the relaxing feeling of simpler times.
The Shot:
Project summary: Clever, headline-driven ads that promote Bulleit’s pioneering spirit and rustic sense of peace.
Deliverables:
Magazine advertisements for Bulleit Whiskey
My Contribution:
Copywriting
Art direction
Content strategy
