The Awful TRUTH About “No Trespassing” Laws
Possibly the world’s most famous forager, Alexis Nikole, inspires a sense of adventure and connection with nature. And she shows us that we could all live a more playful, self-sufficient life. But dreadful forces have historically wielded power against people like Alexis, who would sustain themselves on the land’s bounty.
I helped produce and guide the flow of this Emmy-winning doc so that each separate theme flowed together harmoniously.
The Quick Gather:
Project Summary: A documentary video about how the wonderful world of wild foods in the U.S. has been threatened by the dark, complicated past of “No Trespassing” signs.
Deliverables:
20-minute documentary web video
Social media
My Contribution:
Creative development
Social strategy
Producing
UX writing
Copywriting
One bonus is that I researched by watching basically every Alexis Nikole video she’s ever made. I learned a LOT about mushrooms.
At one point, the team was debating whether we should separate this video into a foraging video and a trespassing laws video. But I knew that would have been like eating wood ear mushroom dumplings without the cornelian cherry sorbet (good, but not as good).
As the resident Ha Ha Expert, I helped keep the humor in a tone that honored both the styles of Alexis Nikole and host Yara Elmjouie.
Results:
Won Daytime Emmy for “Outstanding Lifestyle Program”
Won Academy and People’s Voice Webbys for “Best Food & Drink Video”